De multe ori mi-am pus \u00eentrebarea cum ar trebui construit\u0103 o reclam\u0103 pentru \u0163ig\u0103ri. Mai clar, care ar trebui s\u0103 fie mesajul adresat fum\u0103torului de r\u00e2nd astfel \u00eenc\u00e2t acesta s\u0103-\u015fi schimbe op\u0163iunea m\u0103rcii ori s\u0103 r\u0103m\u00e2n\u0103 fidel celei pe care deja o apreciaz\u0103. La o past\u0103 de din\u0163i e mai clar, se bate \u015faua pe albire, arom\u0103, rezisten\u0163\u0103, etc dar la \u0163ig\u0103ri? \u201eLua\u0163i-le pe astea c\u0103-s mai pu\u0163in canceroase!\u201d sau \u201e\u0162ig\u0103rile noastre v\u0103 ofer\u0103 at\u00e2\u0163ia ani \u00een plus!\u201d. M\u0103 amuz\u0103 c\u00e2nd v\u0103d spoturile pentru pasta de din\u0163i X \u015fi Y, \u00een care o tanti mai cunoscut\u0103 \u00eentre semenii s\u0103i poart\u0103 o conversa\u0163ie cu medicul stomatolog, pun\u00e2nd ni\u015fte \u00eentreb\u0103ri t\u00e2mpe, ca s\u0103 priceap\u0103 tot targetul de clien\u0163i, iar medicul bag\u0103 fa\u0163a aia de Doctorul Aum\u0103doare \u015fi r\u0103spunde crispat c\u0103 da, pasta aia e cea mai bun\u0103 solu\u0163ie, se transform\u0103 \u00eentr-un sofisticat scut antibacterian \u015fi nici gura nu o s\u0103 mai put\u0103.<\/p>\n
Dar la \u0163ig\u0103ri, cum o suna o reclam\u0103 \u00een genul \u0103sta? S\u0103 vin\u0103 fum\u0103torul, un personaj celebru, normal, la doctor \u015fi s\u0103 asculte cumin\u0163el la ce-i spune acesta vis-a-vis de avantajul pe care l-ar avea dac\u0103 ar fuma \u0163ig\u0103rile X.<\/p>\n
\u201e-Domnule doctor, este adev\u0103rat c\u0103 dac\u0103 sparg pe zi un pachet de X nu fac cancer?<\/p>\n
-Da, bine\u00een\u0163eles, pentru c\u0103 \u0163ig\u0103rile X nu au fumul \u00eenc\u0103rcat de gudron \u015fi nicotin\u0103, a\u015fa cum au \u0163ig\u0103rile obi\u015fnuite iar \u015fansele de a tr\u0103i mai mult \u015fi s\u0103 nu v\u0103 put\u0103 gura diminea\u0163a cresc considerabil.<\/p>\n
-Vai, senza\u0163ional dar dac\u0103 o s\u0103 horc\u0103i diminea\u0163a iar meduzele pe care le arunc \u00een chiuvet\u0103 \u00ee\u015fi schimb\u0103 culoarea, ar trebui s\u0103-mi fac griji?<\/p>\n
-Ooo, nu, pentru c\u0103, vede\u0163i, fum\u00e2nd \u0163ig\u0103rile X flegma r\u0103m\u00e2ne mereu de un verde-maroniu viu, p\u0103str\u00e2ndu-\u015fi \u00een acela\u015fi timp \u015fi aroma. Schimb\u0103rile de culoare se datoreaz\u0103 altor afec\u0163iuni sau altor ac\u0163iuni \u015fi \u00een acest caz trebuie s\u0103 v\u0103 aduce\u0163i aminte ce a\u0163i f\u0103cut cu o sear\u0103 \u00eenainte.<\/p>\n
-Incredibil, ce bune sunt \u0163ig\u0103rile X!<\/p>\n
-Da, plus c\u0103 pute\u0163i consuma alcool f\u0103r\u0103 probleme, combina\u0163ia cu acest tutun rafinat va provoca doar gastrit\u0103, \u00een niciun caz ulcer. \u015ei pute\u0163i fuma oric\u00e2t de mult, nici cancer la pl\u0103m\u00e2ni nu ve\u0163i face, \u00een cel mai r\u0103u caz ve\u0163i c\u0103p\u0103ta o tumoare mic\u0103 numai dup\u0103 \u015faptezeci de ani. Ave\u0163i tot timpul s\u0103 v\u0103 bucura\u0163i de via\u0163\u0103 p\u00e2n\u0103 atunci!<\/p>\n
-M-a\u0163i convins c\u0103 am f\u0103cut alegerea bun\u0103. \u0162ig\u0103rile X sunt cele mai bune \u015fi le voi recomanda \u015fi copiilor mei. Dar este adev\u0103rat c\u0103 chiar dac\u0103 am gura g\u0103unoas\u0103, plin\u0103 de cuiburi de lilieci, fum\u00e2nd aceste \u0163ig\u0103ri nu o s\u0103 fac nici cancer bucal iar sexul oral va fi la fel de sigur ca p\u00e2n\u0103 acum?<\/p>\n
-Da, clar. Dar, vai, domnule, face\u0163i sex oral<\/strong>?<\/p>\n -…\u0103\u0103\u0103, pardon. T\u0103ia\u0163i!\u201d.<\/p>\n De aia e mai bine f\u0103r\u0103 \u0163ig\u0103ri la televizor.<\/p>\n","protected":false},"excerpt":{"rendered":" De multe ori mi-am pus \u00eentrebarea cum ar trebui construit\u0103 o reclam\u0103 pentru \u0163ig\u0103ri. Mai clar, care ar trebui s\u0103 fie mesajul adresat fum\u0103torului de r\u00e2nd astfel \u00eenc\u00e2t acesta s\u0103-\u015fi schimbe op\u0163iunea m\u0103rcii ori s\u0103 …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,103],"tags":[629,1108,2802,3354,3450],"class_list":["post-4701","post","type-post","status-publish","format-standard","hentry","category-aberatia-de-intelect","category-promo","tag-cancer","tag-doctor","tag-reclama","tag-tigara","tag-tv"],"_links":{"self":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts\/4701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/comments?post=4701"}],"version-history":[{"count":0,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts\/4701\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/media?parent=4701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/categories?post=4701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/tags?post=4701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}