{"id":4916,"date":"2009-08-10T15:49:37","date_gmt":"2009-08-10T12:49:37","guid":{"rendered":"http:\/\/revistacioburi.ro\/?p=4916"},"modified":"2009-08-10T15:49:37","modified_gmt":"2009-08-10T12:49:37","slug":"coca-cola-0","status":"publish","type":"post","link":"https:\/\/revistacioburi.ro\/revistacioburi\/2009\/08\/coca-cola-0\/","title":{"rendered":"Coca Cola 0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4917\" title=\"CocaColaZero\" src=\"https:\/\/revistacioburi.ro\/revistacioburi\/wp-content\/uploads\/2009\/08\/CocaColaZero-300x190.jpg\" alt=\"CocaColaZero\" width=\"300\" height=\"190\" \/>Nu sunt un b\u0103utor \u00eemp\u0103timit de <strong>Coca Cola<\/strong>. Mi se mai \u00eent\u00e2mpl\u0103 ce-i drept s\u0103 dau vigoan\u0103 pe ma\u0163 c\u00e2te o jum\u0103tate de litru atunci c\u00e2nd vreau s\u0103-mi am\u0103gesc papilele gustative cu visul american sau atunci c\u00e2nd vreau s\u0103 st\u00e2rnesc reac\u0163ii m\u00e2nc\u0103rii tradi\u0163ionale rom\u00e2ne\u015fti proasp\u0103t \u00eengurgitate.<br \/>\n\u015ei nici reclamele care s-au tot turnat la aceast\u0103 b\u0103utur\u0103 r\u0103coritoare, de altfel cea mai popular\u0103 de pe glob,  nu m-au dat peste cap. Cu toate c\u0103 majoritatea spoturilor publicitare au un buget considerabil, ele  nu reu\u015fesc s\u0103  transmit\u0103, cel pu\u0163in c\u0103tre receptorii mei, dec\u00e2t acea artificialitate tipic american\u0103.<br \/>\nCampania de promovare a noii <strong>Coca Cola Zero<\/strong> este \u00eencununat\u0103 pe micile ecrane, dup\u0103 cum e aproape imposibil s\u0103 nu fi observat deja, de acea serie de spoturi care ne prezint\u0103 cele dou\u0103 limbi t\u00e2mpe care se chinuiesc s\u0103 deguste noua minun\u0103\u0163ie din gama b\u0103uturilor r\u0103coritoare \u015fi ochiul versat care le ia peste picior. O reclam\u0103 cel pu\u0163in&#8230; interesant\u0103, \u00een care singura care nu \u00eemi spune nimic este chiar noua sticl\u0103 de <strong>Coca Cola<\/strong>.<br \/>\nM\u0103 \u00eentreb ce impact ar fi avut reclama la publicul consumator dac\u0103 \u00een rolul limbilor ar fi fost distribuite dou\u0103 testicule pereche iar \u00een rolul ochiului, un penis erect care s\u0103 se afi\u015feze \u0163an\u0163o\u015f \u00een fa\u0163a lor. Primele cadre s\u0103 prezinte testiculele legate unul de altul, cu aceea\u015fi pereche de c\u0103tu\u015fe, ca doi prizonieri evada\u0163i din aceea\u015fi pereche de pantaloni, flanc\u00e2nd o sticl\u0103 de <strong>Coca Cola Zero<\/strong>, care \u00een percep\u0163ia celor doi fugari s\u0103 nu reprezinte nimic altceva dec\u00e2t simbolul falusului. Pentru a fi mai autentic, testiculele s\u0103 fie prev\u0103zute cu dungi verticale \u015fi s\u0103 nu vorbeasc\u0103 pentru c\u0103, nu-i a\u015fa, ou\u0103le nu pot articula cuvinte. Mesajele s\u0103 \u015fi le transmit\u0103 prin ghionturi sau prin ciocniri succesive \u00een conformitate cu alfabetul Morse. \u00centre timp s\u0103 apar\u0103 \u015fi penisul solitar, purt\u00e2nd frac \u015fi papion, care s\u0103 \u00eencerce s\u0103 le induc\u0103 celor dou\u0103 testicule c\u0103 el este membrul pe care ele \u00eel caut\u0103, ci nu sticla de<strong> Coca Cola<\/strong>. Cele dou\u0103 testicule s\u0103 se arate foarte circumspecte \u015fi s\u0103 nu se \u00eencread\u0103 \u00een cele transmise printr-o mimic\u0103 rudimentar\u0103 de c\u0103tre penisul arogant. Dup\u0103 mai multe \u00eencerc\u0103ri e\u015fuate de a le distrage aten\u0163ia, penisul s\u0103 \u00een\u0163eleag\u0103 c\u0103 a fost suplinit de c\u0103tre sticla de <strong>Coca Cola Zero<\/strong>, s\u0103 scuipe \u00een direc\u0163ia celor trei \u015fi apoi s\u0103 p\u0103r\u0103seasc\u0103 pleo\u015ftit \u015fi resemnat cadrul. \u00cen final, sticla de <strong>Coca Cola Zero<\/strong> s\u0103-\u015fi lepede dopul metalic iar con\u0163inutul acidulat, negru \u015fi f\u0103r\u0103 zah\u0103r, s\u0103 inunde totul \u00eentr-o explozie triumfal\u0103 a des\u0103v\u00e2r\u015firii. Apoi sticla r\u0103mas\u0103 goal\u0103 s\u0103 fie acoperit\u0103 cu o band\u0103 lat\u0103 pe care s\u0103 scrie <em><strong>Lua\u0163i-o, Coca Cola Zero!<\/strong> <\/em>\u015fi clipul s\u0103 ia sf\u00e2r\u015fit.<br \/>\nN-ar fi&#8230; mult mai sugestiv?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu sunt un b\u0103utor \u00eemp\u0103timit de Coca Cola. Mi se mai \u00eent\u00e2mpl\u0103 ce-i drept s\u0103 dau vigoan\u0103 pe ma\u0163 c\u00e2te o jum\u0103tate de litru atunci c\u00e2nd vreau s\u0103-mi am\u0103gesc papilele gustative cu visul american sau &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,103],"tags":[812,1893,2314,2741,2802,3169,3646],"class_list":["post-4916","post","type-post","status-publish","format-standard","hentry","category-brusturi-media","category-promo","tag-coca-cola","tag-limbi","tag-ochi","tag-publicitate","tag-reclama","tag-spot","tag-zero"],"_links":{"self":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts\/4916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/comments?post=4916"}],"version-history":[{"count":0,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/posts\/4916\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/media?parent=4916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/categories?post=4916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacioburi.ro\/revistacioburi\/wp-json\/wp\/v2\/tags?post=4916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}